Pressure was started by Kruse Larsen and Reform Society in the fall of 2019. The agency is lead by Celine Gran, a former senior advisor at Kruse Larsen.

Pressure works with digital public affairs and engagement-driven campaigns, which put pressure on policymakers to accelerate, stop or influence decisions.

Targeted advertising to reach the right people. Creativity and good storytelling to make sure the message gets attention. Data and measurements to ensure that we are on the right track. And most importantly: Pressure involves the people who care, and make sure they engage.

Like Kruse Larsen, Pressure has completely open customer lists.